Four years as the whole product function at a B2B SaaS scale-up.

Snapshot

Location

Manchester, UK

Focus

Product management, with go-to-market

Looking for

Startups and scale-ups

Strengths

Zero-to-one builds, AI in product, cross-functional work

Experience

1. Product Manager, Hive HR

   Oct 2022 - Present

   The only product person at a B2B SaaS employee voice platform, reporting directly to the CEO and acting as the product voice at the leadership table. Presented roadmap updates and key releases to the board.

   • Owned strategy, discovery, delivery and UX across five product areas: Surveying, Open Door, Hive Fives, Messenger and Actions.
   • Set and sold a three-year strategy to shift Hive from services-heavy to scalable SaaS. Software's share of gross profit rose from 75% to 85%, making the business more valuable as a SaaS company ahead of its acquisition in 2026.
   • Shipped Hive Actions from a blank page, including Hive's first AI feature (AWS Bedrock, Claude). Ran vendor selection, security and legal review, and the rollout.
   • Built key driver analysis and automated insight reporting with no extra engineering headcount. A three-week manual process now takes minutes.
   • Ran discovery directly with HR, operations and leadership teams at customers including Sunderland AFC, University of York, Travelodge and Manchester NHS. Customer conversations were a weekly habit, and NPS stayed high throughout.
   • Defined how product worked at Hive from scratch: intake, a prioritisation model weighing release value against engineering effort, roadmap rhythm, and release comms that kept sales and customer success able to sell what shipped.

2. Go-To-Market Lead, Hive HR

   Mar 2022 - Oct 2022

   Built the go-to-market approach for new features in a newly created role, setting competitive positioning and messaging from scratch with product, sales and marketing.

3. Customer Launch Executive, Hive HR

   Sep 2019 - Mar 2022

   Led customer onboarding: launch strategy, internal comms planning and data analysis, keeping cross-functional projects on track from start to finish.

4. Product Marketing Coordinator, Volvo Group

   Jun 2017 - Jul 2018

   Worked with Product and Marketing on launches, market research, B2B and B2C campaigns, sales content and SEO. Led a UK-wide market research project that fed directly into aftermarket campaigns, managing a small team through qualitative and quantitative research.

Capabilities

• Product strategy

  Multi-year strategy, roadmaps and data-informed prioritisation, and the commercial case to get them backed by the CEO and board.

• Discovery and delivery

  Weekly customer conversations, user research, UX and agile delivery with engineering, from a blank page to a shipped product.

• Go-to-market

  Positioning, pricing, competitive analysis and release comms that help sales and customer success sell what ships.

Education

• BA (Hons) Business with Marketing Management, First, Northumbria University, including a placement year at Volvo Group UK2019
• A-Levels: Business Studies, Politics, Geography, Lutterworth College

Courses and awards

• Young Enterprise Scheme: East Midlands Innovation Award
• DMA Talent Digital Marketing Challenge
• Google Digital Garage: Fundamentals of Digital Marketing
• Digital Marketing short course, York St John University and Mediaworks
• Trained Mental Health First Aider

Tools

• Figma
• Jira
• Confluence
• Miro
• Postman
• Google Analytics
• Claude
• Gemini
• AWS Bedrock